The World's Biggest Asshole
The World's Biggest Asshole
A powerful campaign from Donate Life America proving that anyone can be a hero—even the most unlikely person can make a life-saving difference.
The Campaign
Meet Coleman F. Sweeney—a man who's made it his life's mission to be absolutely terrible. He gives cigarettes to kids, steals laundry, and is cruel to animals, children, and people with disabilities.
But when Coleman dies unexpectedly at a diner, the waitress discovers something shocking on his driver's license: he's an organ donor. This one selfless decision transforms everything, giving deserving people a second chance at life.
The Message
"Even an asshole can save a life"
This campaign targets millennial men to increase organ donor registration. The message is clear: it doesn't matter who you are or what your past looks like. Anyone can be a hero.
