10/1/25 How to Measure Narrative Change Workshop
Two-Part 180-Minute Live Webinar Program
Learn guiding principles for designing equitable and adaptable narrative change evaluations using a simple framework that's flexible enough to work across projects. Develop a clear plan for applying it to your own narrative work and receive feedback from leading researchers and practitioners.
Program Details
What You'll Learn
Master guiding principles for creating narrative change evaluations that are equitable, adaptable, and grounded in values-based approaches to social change measurement.
Work with a simple yet powerful four-part framework that adapts to different projects, contexts, and organizational capacities while maintaining rigor.
Create a clear, actionable measurement plan tailored to your specific narrative work with hands-on practice and real-world application exercises.
Receive guidance and feedback from leading researchers and practitioners in the fields of evaluation and strategic communications.
Why Narrative Change Matters
Organizations working toward social change understand the power of stories to transform how people think about and act on issues. Yet many struggle with a fundamental question: How do you measure narrative change?
Narrative change involves a sequence of interrelated shifts—from the types of stories in circulation to the images, metaphors, and language we use, and ultimately to behaviors, norms, mindsets, attitudes, and beliefs. These changes are observable and measurable, but they require appropriate tools and frameworks.
This webinar addresses common obstacles in the field, including the challenge of assessing progress in long-term work where significant results might take years to achieve. You'll learn that narrative change is not mysterious or impossible to measure—it simply requires understanding what to track and when.
Session Breakdown
Session 1: Introduction to Narrative Change and Measurement
Session 2: Apply the Framework for Measuring Narrative Change
Who Should Attend
This program is valuable for:
- Movement leaders working on narrative strategy and culture change
- Community-based organizations using storytelling for social impact
- Foundation and philanthropic leaders funding narrative change initiatives
- Communications professionals in the social sector
- Evaluation specialists measuring complex social change efforts
- Policy advocates shifting public discourse and opinion
- Entertainment industry professionals creating content for social change
