Narrative Initiative
Nonprofit / Strategic Hub | Narrative Strategy, Social Justice, Movement Infrastructure
Mission:
Narrative Initiative builds the narrative power needed for long-term, structural change. Through research, tools, and cross-sector collaboration, they help movements shape the public imagination and shift the dominant stories that influence culture, policy, and democracy.
Key Focus Areas:
Narrative Strategy & Infrastructure: Supports movement builders with strategic frameworks and the infrastructure to expand narrative power.
👉 https://narrativeinitiative.org/what-we-do/Tools & Learning: Develops toolkits, guides, and insights for narrative practitioners across issues and sectors.
👉 https://narrativeinitiative.org/tools/Stories & Case Studies: Shares real-world applications of narrative change across coalitions and communities.
👉 https://narrativeinitiative.org/stories/Collaboration & Community: Builds a national network of strategists and communicators to coordinate values-driven storytelling efforts.
👉 https://narrativeinitiative.org/newsletter/
Why They Matter:
Narrative Initiative strengthens the connective tissue between story, power, and systemic change. Their work supports movements in building shared narratives that counter disinformation, deepen civic belonging, and make progress toward equity and justice possible.
Relevant to The Change Lab:
As a backbone organization for narrative strategy, Narrative Initiative advances the kind of long-term thinking, coalition support, and public imagination work needed to grow a more resilient, just, and connected civic ecosystem.
