The Connection Opportunity
Experts often warn of a growing crisis of connection. Yet in a time when Americans feel divided, do they really want to connect with others—especially with those who are different from them? And if they do, what’s standing in their way?
To answer these questions, More in Common conducted a two-year study involving over 6,000 Americans nationwide—with regional spotlights on the Pittsburgh, Kansas City, and Houston metro areas. Our research focused on four key areas of difference: race/ethnicity, socioeconomic status, religion, and political viewpoint.
Our study reveals that most Americans value and are interested in connecting across difference—especially when working toward a shared goal. When asked what challenges stand in the way of forming these connections, Americans most commonly report a “lack of opportunity.” Furthermore, the more people believe others are engaging across difference (and value such engagement), the more interested they are in doing so themselves.
Strengthening a culture of connection in a nation as diverse as the US is not just possible—it’s necessary for creating a flourishing, pluralistic society. This report provides insights into what fosters interest in connection and gives broad recommendations for how to build more meaningful connections across lines of difference nationwide.
Community leaders, organizations, and individuals can use these findings to better understand what drives connection and uncover strategies to foster deeper, more meaningful relationships across difference in their communities.
