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NEWS THECHANGELAB NEWS THECHANGELAB

Funding Narrative Change

Who gets to tell the story of your community? For too long, outside voices have shaped narratives about Black and Brown neighborhoods. But a new wave of grassroots organizations is taking back the pen—and the camera, the podcast mic, and the social media account—to tell their own stories and drive real change.

Why This Matters for Organizers

  • Stories Drive Change: Narrative power is as important as economic or political power

  • Tools Are Accessible: You do not need Hollywood budgets—TikTok, podcasts, and community theater work

  • Community Expertise: Those closest to the problems are best positioned to tell the stories

  • Proven Strategies: Case studies show what works across different communities

  • Funder Interest: Philanthropy is increasingly supporting narrative change work

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