The Opportunity Agenda
The Opportunity Agenda
A narrative and culture strategy organization dedicated to building public imagination and cultural will for an inclusive America, partnering with advocates, creatives, and communicators to move hearts, minds, and policy.
Activities by Time
Length 1 min
- Sign up for updates
https://opportunityagenda.org/about-us/sign-up/ - Open the VPSA builder
https://opportunityagenda.org/our-tools/vpsa/
Length 5 min
- Skim VPSA Messaging overview
https://opportunityagenda.org/our-tools/vpsa-messaging/ - Read Five Tips for Talking About Immigrant Justice
https://opportunityagenda.org/insights/five-tips-for-talking-about-immigrant-justice/
Length 15 min
- Draft a VPSA message for a current issue
https://opportunityagenda.org/our-tools/vpsa/ - Read one section of the Communications Toolkit
https://opportunityagenda.org/our-tools/communications-toolkit/
https://opportunityagenda.org/wp-content/uploads/2022/12/2019.05.06-Toolkit-Without-Comic-Book.pdf
Length 30 min
- Explore the Narrative Research Lab
https://opportunityagenda.org/narrative-research-lab/ - Scan a Messaging and Reports brief, note 3 talking points
https://opportunityagenda.org/our-tools/
Length 1 hour
- Attend a Narrative Research Lab webinar
https://opportunityagenda.org/narrative-research-lab/ - Work through a full toolkit module
https://opportunityagenda.org/wp-content/uploads/2022/12/2019.05.06-Toolkit-Without-Comic-Book.pdf
Length 1 hour+
- Join a Training and Workshops session
https://opportunityagenda.org/our-tools/training-workshops/ - Go deeper with a program track
https://opportunityagenda.org/our-community/communications-institute/
https://opportunityagenda.org/our-community/culture-narrative-fellowship/
Programs and Offerings
Narrative Power
- Communications Institute — https://opportunityagenda.org/our-community/communications-institute/
- VPSA and Communications Toolkit — https://opportunityagenda.org/our-tools/communications-toolkit/ · https://opportunityagenda.org/our-tools/vpsa/
Culture and Fellowship
- Culture and Narrative Fellowship — https://opportunityagenda.org/our-community/culture-narrative-fellowship/
- Creative Change Retreat — https://opportunityagenda.org/our-community/creative-change/
Research and Training
- Narrative Research Lab — https://opportunityagenda.org/narrative-research-lab/
- Training and Workshops — https://opportunityagenda.org/our-tools/training-workshops/
Why it matters
- Moves persuadable audiences using shared values and clear solutions.
- Builds durable networks between advocates, organizers, and artists.
- Supplies research and tools that make rapid response disciplined and consistent.
Mission
The Opportunity Agenda builds narrative and cultural power to advance social justice, focusing on values based communication that generates strategies, stories, and cultural support for equitable policy.
Quick facts
Headquarters New York, NY 501c3 EIN 84-3935514 IRS ruling year 2020 Leadership Traci Lester, President (since Jan 2025)
Full links
https://opportunityagenda.org/
https://opportunityagenda.org/about-us/
https://opportunityagenda.org/about-us/sign-up/
https://opportunityagenda.org/our-tools/
https://opportunityagenda.org/our-tools/communications-toolkit/
https://opportunityagenda.org/our-tools/vpsa/
https://opportunityagenda.org/our-community/communications-institute/
https://opportunityagenda.org/our-community/culture-narrative-fellowship/
https://opportunityagenda.org/our-community/creative-change/
https://opportunityagenda.org/narrative-research-lab/
https://opportunityagenda.org/our-community/our-funders/
https://opportunityagenda.org/our-tools/training-workshops/
https://opportunityagenda.org/insights/toa-welcomes-traci-lester/
